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010129s1989 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-24
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| 020 |
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|a 0-256-06519-5
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| 040 |
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|a BOD010
|b cze
|d BOD022
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 658.8
|2 MRF
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| 080 |
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|a 658.8:005
|2 MRF
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a (048.8:082)
|2 MRF
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| 100 |
1 |
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|a Bovée, Courtland L.
|7 xx0041621
|4 aut
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| 245 |
1 |
0 |
|a Contemporary advertising /
|c Courtland L. Bovée, William F. Arens
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Homewood :
|b Irwin,
|c 1989
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| 300 |
|
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|a xxv, 662, [47] s. :
|b obr.
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| 500 |
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|a Obsahuje rejstřík a poznámky
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| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
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7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
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| 700 |
1 |
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|a Arens, William F.
|7 xx0025005
|4 aut
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|a POSLANO DO SKCR
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