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MUB01000215439 |
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020410s2001 xr ||||| |||||||||||cze|d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-12
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| 015 |
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|a cnb001065498
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| 020 |
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|a 80-7082-821-8
|
| 040 |
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|a BOD022
|b cze
|d BOD022
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| 100 |
1 |
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|a Tomek, Jan,
|d 1932-
|7 jk01132702
|4 aut
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| 245 |
1 |
0 |
|a Základy strategického marketingu /
|c Jan Tomek.
|
| 250 |
|
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|a 2. vyd.
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| 260 |
|
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|a Plzeň :
|b Vydavatelství ZČU,
|c 2001.
|
| 300 |
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|a 307 s.
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| 504 |
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|a Bibliografie: s. 306-307.
|
| 650 |
0 |
7 |
|a distribuce zboží
|7 ph265666
|2 czenas
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| 650 |
0 |
7 |
|a komunikace (sdělování)
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|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a strategický management
|7 ph116291
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
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| 650 |
0 |
9 |
|a distribution of goods
|2 eczenas
|
| 650 |
0 |
9 |
|a human communication
|2 eczenas
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| 650 |
0 |
9 |
|a marketing management
|2 eczenas
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| 650 |
0 |
9 |
|a marketing
|2 eczenas
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| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
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| 650 |
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9 |
|a strategic planning
|2 eczenas
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| 655 |
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