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MUB01000214622 |
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20250512235838.0 |
| 008 |
990308s1998 xr ||||| |||||||||||cze|d |
| STA |
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|a POSLANO DO SKCR
|b 2009-11-12
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| 040 |
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|a BOD022
|b cze
|d BOD022
|
| 100 |
1 |
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|a Pličzková, Kateřina
|4 dis
|
| 245 |
1 |
0 |
|a Využití výsledků marketingového výzkumu v reklamní kampani
|h [rukopis] /
|c vypracovala Kateřina Pličzková ; vedoucí závěrečné práce Miroslav Foret.
|
| 260 |
|
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|a Brno :
|b Masarykova univerzita,
|c 1998.
|
| 300 |
|
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|a 86 s. :
|b il.
|
| 504 |
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|a Bibliografie: s. 87.
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| 650 |
0 |
7 |
|a informace
|7 ph121095
|2 czenas
|
| 650 |
0 |
7 |
|a informační systémy
|7 ph114774
|2 czenas
|
| 650 |
0 |
7 |
|a management prodeje
|7 ph137814
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a information systems
|2 eczenas
|
| 650 |
0 |
9 |
|a information
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing research
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a sales management
|2 eczenas
|
| 655 |
|
7 |
|a diplomové práce
|7 fd132022
|2 czenas
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| 700 |
1 |
|
|a Foret, Miroslav,
|d 1946-
|7 jx20070430004
|% UČO 291
|4 ths
|
| 710 |
2 |
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|a Masarykova univerzita.
|b Ekonomicko-správní fakulta
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